From survival mode to self-trust.
The journey that changed how I live, lead, and love.
I turned my mess into my mission — from burnout, bulimia, and survival mode to leading life and business from deep self-trust. Alive & Aligned began when I stopped proving myself and started leading myself, when I learned that healing isn’t about fixing, it’s about feeling.
This is the story behind the brand… and the reason I believe you can have both softness and strength, rest and ambition, without burning out.
Hi, I’m Sam
I’m an ambitious, big-hearted woman who loves to grow, probably a lot like you. For a long time my fire drove me into overdrive. I chased perfection and performance, trying to earn worth.
Today I’m living proof that success and softness can co-exist, and that your power expands when your nervous system feels safe.
For years I was the strong one, the helper, the overachiever. I could hold everyone except myself.
I burned out, froze, and tried to “fix” it with more doing. I tried to regulate a nervous system I barely listened to.
I grew up among incredible women who carried a lot. Patterns I didn’t choose shaped me: anxiety, depression, pressure to be smaller, to be “good.” As a shy, intuitive child I internalised everything and often felt invisible.
Being capable and together seemed to equal love. Achievement felt like safety. I longed to belong but believed I had to be useful, pretty or perfect to deserve it. By my teens the pressure to perform turned inward. I battled bulimia for over eight years and carried scars from self-harm, trying to disappear and be perfect all at once.
On paper I was thriving — studying marketing, climbing from retail to creative director, travelling for work, running trade shows at twenty-two. Inside I was crumbling. High-functioning anxiety. Burnout. Late-night binges in a warehouse.
Then I chased freedom, only for it to be another fix. I got caught on the health & healing hamster wheel …
I left the nine-to-five to chase freedom through business, yet brought the pressure with me. I launched new ventures, invested in programs, and turned even health into hustle. I threw myself into personal development. I tried to think my way into wholeness, but underneath I still felt disconnected.
Everything shifted when I stopped trying to become someone else and started feeling again. I invested in deep, body-based work. I learned to rest without guilt, to listen to my body, and to love the girl who only knew how to perform and people-please her way into love.
From that self-connection, I left a long-term relationship with a car full of clothes and no backup plan. I healed from burnout and breakdowns. I rebuilt a life from the inside out — singing again, dancing in my kitchen, planting veggie patches, remembering the girl I had buried for so long.
Alive & Aligned was born — not just as a brand, but as my purpose.
Hi, I’m Sam
I’m an ambitious, big-hearted woman who loves to grow, probably a lot like you. For a long time my fire drove me into overdrive. I chased perfection and performance, trying to earn worth.
Today I’m living proof that success and softness can co-exist, and that your power expands when your nervous system feels safe.
For years I was the strong one, the helper, the overachiever. I could hold everyone except myself.
I burned out, froze, and tried to “fix” it with more doing. I tried to regulate a nervous system I barely listened to.
I grew up among incredible women who carried a lot. Patterns I didn’t choose shaped me: anxiety, depression, pressure to be smaller, to be “good.” As a shy, intuitive child I internalised everything and often felt invisible.
Being capable and together seemed to equal love. Achievement felt like safety. I longed to belong but believed I had to be useful, pretty or perfect to deserve it. By my teens the pressure to perform turned inward. I battled bulimia for over eight years and carried scars from self-harm, trying to disappear and be perfect all at once.
On paper I was thriving — studying marketing, climbing from retail to creative director, travelling for work, running trade shows at twenty-two. Inside I was crumbling. High-functioning anxiety. Burnout. Late-night binges in a warehouse.
Then I chased freedom, only for it to be another fix. I got caught on the health & healing hamster wheel …
I left the nine-to-five to chase freedom through business, yet brought the pressure with me. I launched new ventures, invested in programs, and turned even health into hustle. I threw myself into personal development. I tried to think my way into wholeness, but underneath I still felt disconnected.
Everything shifted when I stopped trying to become someone else and started feeling again. I invested in deep, body-based work. I learned to rest without guilt, to listen to my body, and to love the girl who only knew how to perform and people-please her way into love.
From that self-connection, I left a long-term relationship with a car full of clothes and no backup plan. I healed from burnout and breakdowns. I rebuilt a life from the inside out — singing again, dancing in my kitchen, planting veggie patches, remembering the girl I had buried for so long.
Alive & Aligned was born — not just as a brand, but as my purpose.
This is what I believe, this is the inner work that works
You don’t have to choose between softness and strength, rest and ambition, being held and being powerful.
My work blends nervous system healing, somatic practices, parts integration, subconscious reprogramming, and emotional resilience. I guide you to create from a regulated body, a clear mind, and a heart you can trust, so growth doesn’t cost your wellbeing.
The work we do together
As a Certified Trauma-Informed NLP Practitioner and Life Coach, trained in Somatic Therapy, I blend science-backed and body-based approaches to create real, lasting change. This isn’t surface-level self-help, it’s deep integration work that supports your whole system so you can live, lead, and create from a place of safety, clarity, and self-trust.
Somatic Therapy & Nervous System Support
To help you feel grounded, safe, and present in your body, even in the chaos of business, life, or big decisions. No more living in constant fight-or-flight or autopilot mode.
Parts & Identity Based Inner Work
To identify and integrate the inner parts of you that sabotage, people-please, or over-perform, so you can lead with conviction, not inner conflict..
Subconscious & Mindset Reprogramming
To uncover and shift the belief systems, identity patterns, and internal blocks driving your decisions — so your energy, and leadership align with what you actually want, not what you were conditioned to settle for
Emotional Alchemy + Energy Alignment Work
To hold more and lead from emotional wisdom. We work with your body’s energy centres to explore the emotions and energy stored within, and guide you to express and process them so you can move forward clear, empowered, and in alignment.
The work we do together
As a Certified Trauma-Informed NLP Practitioner and Life Coach, trained in Somatic Therapy, I blend science-backed and body-based approaches to create real, lasting change. This isn’t surface-level self-help, it’s deep integration work that supports your whole system so you can live, lead, and create from a place of safety, clarity, and self-trust.
Somatic Therapy & Nervous System Support
To help you feel grounded, safe, and present in your body, even in the chaos of business, life, or big decisions. No more living in constant fight-or-flight or autopilot mode.
Parts & Identity Based Inner Work
To identify and integrate the inner parts of you that sabotage, people-please, or over-perform, so you can lead with conviction, not inner conflict..
Subconscious & Mindset Reprogramming
To uncover and shift the belief systems, identity patterns, and internal blocks driving your decisions — so your energy, and leadership align with what you actually want, not what you were conditioned to settle for
Emotional Alchemy + Energy Alignment Work
To hold more and lead from emotional wisdom. We work with your body’s energy centres to explore the emotions and energy stored within, and guide you to express and process them so you can move forward clear, empowered, and in alignment.
A gentle nudge to keep the story going … If you’re ready to feel more alive and aligned in the life and business you’re building, I’d love to support you.
